Your Dreams, Our Commitment – Birla Sun Life Insurance’s logo

    Birla Sun Life Insurance is a popular name – not just for its current presence in the Indian market, but also because it was:

    • the first Indian insurer to sell its policies through Bancassurance
    • the first private insurer in India to introduce a pure-term life plan.

    But have you ever wondered why its logo looks the way it does?

    Well, Birla Sun Life Insurance is a joint venture between the Aditya Birla Group and Sun Life Financial Inc. of Canada.

    Sun Life is a 160-year-old insurer who goes by the slogan “Life is brighter under the sun”. As evident from their logos, the similarities are non-existent – except perhaps in spirit.

    Now take a look at Sun Life’s logo from 1915,

    This logo was discontinued during the Second World War because of its resemblance to the Rising Sun flag, the symbol of the Empire of Japan!

    While these logos might be a far cry from one another, with the logo of Aditya Birla Group being the basis for Birla Sun Life’s, it is quite evident that the ‘sun’ is an important part of their composition.


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