The Big White (2005) is a black comedy about a travel agent Paul Barnell (Robin Williams) who is struggling with financial difficulties. After failing to encash the life insurance policy

Thin Ice (earlier The Convincer) is a 2011 insurance-based film. “Thin Ice” is a 2011 American comedy-drama about a dishonest insurance salesman (Mickey) who tries to con an old farmer (Gorvy) out

Have you ever wondered about the rationale which goes into an organization’s brand logo? One such organization is the ICICI PRUDENTIAL LIFE INSURANCE COMPANY. The logo, you may observe, has

In the 80s, insurance companies in the USA were often thought to be as “cold and distant”. Marketing to attract customers in such an environment proved difficult. However, one insurance