Tag: Customers

Cold and Distant” – How METLIFE tackled this perception of Insurance Companies?

By: Insurancepe December 7, 2022

In the 80s, insurance companies in the USA were often thought to be as “cold and distant”. Marketing to attract customers in such an environment proved difficult. However, one insurance

By: Insurancepe May 10, 2022

Barber’s Insurance – This unique insurance cover is designed for a specific profession and is commonly sold in developed countries like the UK, US and Australia. Barbers’ insurance is a